Trade shows present the perfect opportunity for members of an industry to come together and share their latest products and services. For example, the top technology businesses around the world usually attend the annual CES event in January where they announce new product line-ups, offer hands-on experiences and develop partnerships. Trade shows are not limited to any individual industry and can be valuable no matter how small or niche the industry is. When taking part in a show such as this, name badges are important for several reasons.
Here are some of the key benefits of using a name badge at a trade show...
Trade shows can be extremely fast paced. There are typically thousands of people attending over the course of several days and their intentions are to cover as much of the show as possible. Attendees are not going to be spending too long focussing their efforts on a particular business, which is why a name badge can help you attract attention. By wearing colourful name badges that stand out, your representatives will be able to show attendees key elements of your brand such as logo, slogan and colours without saying a word. It's especially important to make sure the badge is catchy and can be clearly identified when on the move. Once attention has been captured, the name badge can then act as a conversation starter. Attendees may wish to know more about your business and services, or they might have identified your company beforehand as one to keep an eye out for.
Name badges are not just about your brand but also the person wearing the badge. This is why they can be extremely useful in building a personal connection. It's believed that when businesses are more personable, people will warm up you to quicker and therefore it will be easier to form new connections. Not to mention that with thousands of people at the show, it's extremely difficult remembering names! A badge should clearly identify the representative's name and role within the company. This opens the door for building new personal connections, but also helps attendees easily identify individual representatives for your business.
Display Your Message
A name badge does not have to show just the name of your business and representative. It can be used to help convey the message of your business. For instance, you may have a particular motto or purpose you would like to showcase. You may even be interested in sharing contact details that an attendee would be interested in following up on a later date. The badge will help the message you wish to send reach the attendees that matter most to your business. It can also help to highlight special features, such as your role as a sponsor or speaker at the event.
Security is obviously a priority for all concerned. Venues will take extreme measures to keep everyone safe, but there's also a part you can play. While additional security procedures may be required, especially for accessing restricted areas, name badges can be used to identify those who are part of your business. It can streamline the process of allowing entry to areas of the venue that you would only like representatives to access. In a more rare situation, it also means that you reduce the risk of someone impersonating your business and potentially providing misleading or damaging information to attendees.